El Nuevo Costa Diadema, buque insignia de Costa Cruceros
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Introduced in 1953, The Turn-O-Graph was the first replica rolex watch with a rotating ring. In fact, the concept had been around for decades, with the original patent granted to Philip Van Horn Weems, an American naval officer and inventor, in 1929. Since the mid 1930s, the concept has been effectively applied to the replica watches of many pilots. Rolex itself created a prototype with this feature in 1937, called Zerographe, which is the brand's only ever counter chronograph.